Muscat: In line with its mission to support partnerships with like-minded organisations, MHD ACERE - the automotive division of the Mohsin Haider Darwish Group - entered into collaboration with The Chedi, Muscat – a GHM Hotel.
At a small ceremony organised keeping the COVID regulations in mind, Mohsin Hani Al-Bahrani, CEO of MHD ACERE and Thomas Guss, the GM of The Chedi, Muscat signed an agreement to formalise this relationship.
Under this mutually beneficial agreement, MHD ACERE will provide its best-in-class vehicles such as Jaguar XE, Jaguar XF, Range Rover HSE and MG RX 8 to the hotel for its guest transport services for one year.
After the ceremony, Mohsin said, “I would like to take this opportunity to thank Thomas and The Chedi team for this association. We are very excited to build a deep and meaningful partnership with The Chedi, undoubtedly amongst the best brands in the hospitality sector. Both MHD and The Chedi share a strong luxury heritage and similar values and sentiments. We are glad to provide our class-leading vehicles that will be well-suited for the customers of the hotel. This is the first time MHD ACERE has ventured into a partnership like this and we are very positive about this development.”
Under this collaboration, MHD ACERE will be providing Jaguar XE – its most advanced, efficient and refined sports saloon and Jaguar XF, the luxury business saloon with distinctive design, dynamic drive and state-of-the-art technologies; along with the most dynamic Range Rover HSE and the bold and capable seven-seater MG RX 8.
Thomas Guss was equally elated. “The Chedi Muscat is proud to partner with MHD ACERE, a brand that shares our synergies and similar audiences. We are at the top-end of the luxury business, hence it’s extremely important to have high-end cars for our customers. Brands like Jaguar and Range Rover are synonymous with smooth drives and luxury and we look forward to treating our customers to these plush rides.”
MHD ACERE is one of the main operating clusters of MHD. The cluster represents premium automotive brands like Jaguar, Land Rover, Volvo, McLaren Automotive and MG Motors.