Arabic guidebook on social media interaction released

Muscat: First Arabic guide to provide the basic theoretical knowledge of successful interaction on social media platforms has been published recently. The book named ‘Guidebook to e-publishing on social media platforms for public and private entities’ has been authored by Khalid ZayidAl-Khanbashi.

The content of the 52-page book is based on a solid scientific base for communication and to engage current account managers and hobbyists interested in this field.

Readers can learn how to write a communication strategy, as it is the first thing that should be learned before proceeding to publish on social media sites. It teaches how to write effective content and interact on social networks.

They will also come to know the importance of these platforms for public entities in raising people’s confidence and getting them acquainted with media crisis management.

The book reveals the 15 most famous mistakes made by account managers in the Arab world, especially in government entities, which, in return, will protect them from many problems, and guarantee successful interaction on these platforms.

The guide is written in a simple way for everyone to understand. It is unique in the sense due to the scarcity of Arabic and English literature in this field, knowing that many of them are superficial and do not dive into the core issues.

Even English literature does not have many online specialists who can teach how to communicate on social media platforms and how to evaluate social media accounts in an easy, simplified and organised way.

The guide is available on Kobo Books app in google play or iPhone store under the Arabic name.