National campaign for organ donation launched in Oman

The Omani Association for Organ Donation on Tuesday outlined its national media campaign aimed to raise public awareness about organ donation.

Through the “Shifa” application of the Ministry of Health, the campaign targets the registration of 100,000 donors in its first year.

This was unveiled during a press conference held by the Omani Association for Organ Transplantation. Dr. Noreen Yousef Al Balushi, Liver and Pancreas Surgery Consultant, specialist in Organ Transplants, President of the Omani Association for Organ Transplantation, said that the campaign targets all age groups.

The campaign is being conducted through various media channels, including print press, audio and visual media and electronic platforms, she added. It seeks to use community events as a starting point to spread the culture of organ donation, she explained.