Saturday 18 / May / 2024
Muscat: This year has been so far remarkable for Oman’s tourism due to an integrated, marketing and promotional strategy devised by the authorities.
The efforts of the Ministry of Heritage and Tourism and Dhofar Municipality, in cooperation with other partners in the tourism sector, have led to outstanding results in Khareef Dhofar season in 2023.
“The success of the Khareef Dhofar Season this year came as a result of strenuous efforts undertaken by the Ministry, in cooperation with its partners in the tourism sector,” Azzan bin Qasim Al Busaidi, Undersecretary of the Ministry of Heritage and Tourism.
The Ministry exerted its efforts to maximise tourism potentials to create unique and diverse experiences for visitors and tourists and this was reflected positively as the number of visitors increased by 17 percent to approximately one million this season compared to the previous season.
He added that this was possible by meeting the requirements of all categories of tourists and offering a wide range of hospitality facilities.
Besides, the integrated efforts of the government, private sectors in Dhofar and other partners of the tourism sector helped in achieving this remarkable feat.
The Undersecretary clarified that during this season the focus was on various types of tourism campaigns.
These included adventure tourism, hosting of international sports competitions, in addition to organising specialised international conferences and exhibitions in cooperation with the follow-up of the Oman Convention Bureau, which was affiliated to the Ministry of Heritage and Tourism.
