Saturday 23 / August / 2025
Muscat: Oman Environmental Services Holding Company (be'ah), a leading force in the nation's environmental management landscape, secured a momentous win at the International Solid Waste Association (ISWA) 2023 World Congress, hosted for the first time in the Middle East at the Oman Convention and Exhibition Center in Muscat. be'ah was recognized with the highly prestigious ISWA 2023 Communication Award for its impactful campaign, "Be Mindful - Ramadan Campaign," showcasing its commitment to raising awareness about global food waste, environmental sustainability, and responsible waste management.
Under the 2023 Congress’ theme “Global Action Towards a Net Zero Future”, ISWA Awards recognizes excellent efforts and creative ideas that increase public awareness and promote sustainable waste management each year. Each award is chosen by a panel made up of volunteers and leaders within the ISWA community and is honored at the closing ceremony of the ISWA World Congress.
"We are profoundly grateful to have been awarded the ISWA 2023 Communication Award for our 'Be Mindful - Ramadan Campaign.' This recognition underscores be'ah's steadfast dedication to advancing environmental awareness and responsible waste management. The campaign's success stands as a testament to our unwavering commitment to forging a cleaner, more sustainable future built by mindful communities, in Oman and beyond," stated Essam Yahya Al-Sharji, be’ah’s General Manager- Corporate Affairs.
Al-Sharji further remarked, "We extend our warmest congratulations to the fellow recipients of ISWA awards and express our heartfelt appreciation to all our partners, team members, and individuals whose invaluable contributions were instrumental in transforming this campaign from a vision to a reality. It is together that we are driving forward, hand in hand, towards a world that is more considerate and environmentally conscious."
The "Be Mindful - Ramadan Campaign" by be'ah was a transformative initiative designed to elevate mindfulness from a mere concept to a habitual way of life. Recognizing that lasting change stems from small actions and a shared vision of a sustainable future, this campaign targeted two critical issues: food waste and plastic pollution.
Employing a multifaceted strategy, the campaign leveraged social media, offline media, and influencer collaborations to maximize its impact.
For more information about be'ah and the award-winning "Be Mindful - Ramadan Campaign," please visit https://www.iswa.org/wp-content/uploads/2023/08/Be-Mindful-Ramadan-Campaign-Report-beah.pdf.
