Saturday 14 / September / 2024
Muscat: Muscat Media Group launched the “Your Club is Calling You” campaign on Wednesday at the Grand Millennium Muscat Hotel in the presence of local manufacturing leaders and athletes. This national campaign aims to support both the local manufacturing sector and homegrown football clubs.
The campaign fosters a community partnership between institutions, individuals, industries, products, and Omani football.
Commenting on the campaign, Mr Ahmed Essa Al Zadjali, CEO of Muscat Media Group, said, “We are pleased and honoured to present to you a new and unique initiative from Muscat Media Group. Our initiative today is the ‘Your Club is Calling You’ campaign.”
He continued, “At Muscat Media Group, we have been pioneers in the Omani media landscape. About 10 years ago, we ventured into modern media and social media, and today, we are the leading media group in Oman, operating with a ‘360-degree media’ approach. This means we are the only group that covers all forms of media, including visual, audio, print, and social media. The group reaches about 3.7 million followers daily. This progress has given us the responsibility to contribute to society through various community initiatives.”
He added, “Muscat Media Group has consistently played a vital and effective role in supporting numerous national initiatives. We have launched many pioneering and creative projects that support the nation and the Omani society.”
He explained, “Recently, we have supported the Omani community through various unique initiatives. These include modern media efforts, advertising and promotion support for institutions and companies, and fostering investment in Oman through economic forums. Examples include the ‘Building Bridges,’, during which several partnerships and agreements were signed between Omani and Saudi companies. Another initiative is the ‘TOMI Awards,’ which celebrates the most creative advertising campaigns in Oman. We launched this at the Crowne Plaza Hotel to support advertising excellence and highlight outstanding and bold campaigns.”
The CEO continued, “Today, we are launching a new and unique initiative: the ‘Your Club is Calling You’ campaign. This national campaign supports two crucial sectors: industry and football. In the industrial sector, it promotes Omani products, while in the football sector, it supports Omani clubs.”
Three step process
Mr Ayman Al Hasani, Advisor to the CEO for Economic Affairs, said, “The ‘Your Club is Calling You’ campaign creates a community partnership between institutions, individuals, industry, products, and Omani football. The campaign can be summed up in three words: Participate… Support… Win.”
He elaborated, “Participate: By purchasing Omani products, you contribute to promoting your country’s goods. Support: Your support extends to Omani products and clubs, helping create a strong Omani sports scene that can compete regionally and internationally. Win: Your positive participation and support for national products and clubs come with a chance to win valuable prizes through the campaign.”
Al Hasani added, “The campaign will begin at the end of October and continue until the end of January. It will be promoted across all Muscat Media Group platforms, including Al Shabiba and Times of Oman newspapers. Stay tuned.”
Many valuable prizes
Mr Fadi Kattar, Chief Operating Officer of Muscat Media Group, said, “This major national campaign offers numerous valuable prizes. All participants in the campaign will enter a raffle to win prizes, including cars, mobile phones, travel tickets to various destinations, stays in luxury hotels, and more.”
He emphasised, “Participate with us, share your opinions, support your products and favourite Omani clubs, and we can all win together.”
He continued, “You may be wondering how to contribute to this campaign. It’s simple: buy Omani products. With every purchase, you will receive a ‘code’ sent to you via text message along with the name of the club you support. This way, you will have participated in the campaign, supported your favourite club, and entered the draw. Remember, the more you buy and send, the better your chances of winning.”
He explained, “The campaign’s mechanism involves a small fee for each text message—less than half a riyal. These amounts will be collected and distributed to the clubs based on the public’s support and participation.”
Kattar added, “The campaign will be launched at the end of October and run until the end of December. It will be announced across all Muscat Media Group platforms, including Al Shabiba and Times of Oman newspapers. Follow us.”
