The Magic of Indian Movies

Abu Dhabi: If the studios and sets in India wore a deserted look this weekend, then Abu Dhabi is to be blamed.

A galaxy of Indian stars is making a beeline for the capital city of UAE, to celebrate 24 years of cinematic excellence from September 27-29 at Yas Island, Abu Dhabi.

Heralding an extraordinary journey over 24 glorious years, the IIFA (International Indian Film Academy) 2024 Awards is all set to take place in the Etihad Arena, Abu Dhabi.

The three-day extravaganza is set to showcase the rich diversity of Indian cinema by bringing together the glamour of the IIFA Awards.

The festivities will kick start on Friday, 27th September, with IIFA Utsavam Awards, a grand celebration of the four vibrant South Indian film industries.

The excitement continues on Saturday, 28th September, with the prestigious IIFA Awards.

The festival concludes on Sunday, 29th September, with the exclusive, IIFA Rocks.

The 24th edition of IIFA promises to be a magnificent celebration of cinematic excellence, featuring a stellar array of talent and industry luminaries, from the brilliance of Hindi cinema to the dynamic South Indian film industry, OTT platforms, global stars, international dignitaries and cinema enthusiasts from around the world.

Andre Timmins, Founder/Director, IIFA stated, “We are thrilled to unite the grandeur of Indian cinema for a historic star-studded celebration of five iconic industries, our biggest and most spectacular IIFA Festival yet. This year’s IIFA will be a celebration of unprecedented scale, transcending cinematic boundaries with the convergence of Hindi Cinema and South Indian cinema, set against Yas Island’s unmatched hospitality and breath-taking backdrop as a premier international destination.”

He added, “The excitement is palpable as tickets for IIFA Awards night have sold out! Get ready for unforgettable moments, mesmerising performances, and a cultural extravaganza during our star-studded three-day IIFA Festival. This galactic celebration of cinema will captivate audiences worldwide and leave a lasting global impact. A true testament to the unparalleled appeal of Yas Island, IIFA 2024 festival will foster meaningful connections, offer unique networking opportunities, and celebrate the visionaries who have shaped the global entertainment landscape, setting the stage for an extraordinary journey to 2025.”

Speaking about the event, Bollywood superstar, Shah Rukh Khan, who is also hosting the 24th edition of the IIFA Festival, said, “IIFA is a celebration of Indian cinema that resonates across the globe and being a part of its journey over the years has been amazing. I look forward to bringing the energy, passion, and grandeur of IIFA to life once again, as we gear up for an unforgettable celebration of Indian cinema this September!”

Film director, Karan Johar, while announcing his return to host the IIFA Festival, said, “For more than two decades, IIFA has been a defining part of my journey. My father, with his extensive industry experience and vision, was a significant member of IIFA’s advisory board in its early years, contributing to its mission of celebrating Indian cinema.

“His association with IIFA was a source of immense pride, further cementing our family’s deep connection with the Indian film industry and its international outreach. It’s an absolute honour to reignite the magic on the iconic IIFA stage for an unprecedented third showcase this, alongside my dear friend Shah Rukh Khan. Get ready for an unforgettable experience – we’re about to light up Yas Island, Abu Dhabi, like never before!”

Actor Vicky Kaushal shared his excitement about co-hosting and performing at the 24th edition of the IIFA Festival. He said, “IIFA has been an important part in my journey, a remarkable celebration of cinematic excellence, and a gathering of the brightest talent and visionaries in Indian cinema. Every time I step onto the IIFA stage, it’s pure magic. Returning to IIFA at the breath-taking Yas Island, Abu Dhabi – a place where entertainment knows no limits – is an experience I’ve eagerly anticipated. I’l try this time too to ignite the stage with fresh energy and create unforgettable memories with the amazing IIFA family. The anticipation, the fans, and the celebration of cinema make it truly special. This year is set to be one for the history books.”

Evergreen, Rekha shared her excitement about being part of the IIFA journey and her upcoming 22-minute finale performance at the IIFA Awards. She said, “IIFA holds a special place in my heart, representing not just a celebration of Indian cinema but a vibrant fusion of art, culture, and love on a global stage.It feels like home – a beautiful showcase where the magic of Indian cinema truly comes alive, and I’ve had the privilege of experiencing that magic first-hand over the years. Being part of this iconic festival once again is a profound honour, and I am thrilled to contribute to the legacy of IIFA. The energy, warmth, and passion of the audience make it an unparalleled experience. I look forward to celebrating our cinema at Yas Island, Abu Dhabi, and creating more cherished memories with all of you at the 24th edition of IIFA. The incredible fans and the IIFA family make this journey truly unforgettable.”

Film star Shahid Kapoor said, “IIFA has always been an electrifying journey for me, and every time I step onto that iconic global stage, the magic is undeniable. Performing at Yas Island is the ultimate global destination for entertainment and leisure, and it is going to be nothing short of unforgettable. I’m ready to deliver something extraordinary for the fans. IIFA has given me some of my most cherished moments in Indian cinema, and I’m beyond thrilled to be part of this legendary celebration once again. Get ready for a spectacular night brimming with energy, emotion, and the pure magic of cinema this September 2024!”