Monday 18 / November / 2024
MUSCAT: The 12th edition of the prestigious Middle East Strategic Communications Conference (MESTEC 2024), slated for November 26-27, 2024, at the Inter City Hotel in Muscat, will spotlight on navigating the evolving landscape of strategic communications, addressing key challenges, emerging trends, and new opportunities within the field. Leading communications experts and senior industry professionals will explore how communications strategies can adapt to and thrive in an era of rapid change, ensuring their continued relevance in a dynamic industry.
The conference, organized by Muscat Media Group, an influential leader in Oman's media sector, offers a platform for organizations to discuss challenges and opportunities in emerging forms of communication, as well as evolving strategies to keep their audiences better informed. Strategic communication is crucial for organizations to communicate with their external audiences, as it is the link between the organization’s mission and goals, and their realization.
Conference structure and key highlights
MESTEC 2024 will encompass two main segments. The event will kick off with the opening ceremony, during which the prestigious Annual Gulf and Arab Journalism and Media Awards will be presented. These awards recognize individuals and organizations that have made significant contributions to promoting Arab identity and unity, as well as those who have pioneered innovative approaches in media, public relations, and communication.
Following the ceremony, the conference will feature six sessions spread over two days, with three sessions on each day. The topics have been carefully selected to address the evolving needs of the media industry. Celebrated speakers from across the region and outside shall shed light on new communications strategies as they will bring very rich and diverse experience with them.
Organized by Muscat Media Group LLC (MMG), one of the Middle East’s most renowned media organizations, the conference brings together industry leaders to explore innovative solutions and shape the future of the media sector. Founded in 1975 by the late Essa bin Mohammed Al Zedjali, MMG has grown to serve a diverse and expanding audience through its strong portfolio of print, digital, video, and FM radio brands.
The event is managed by Nexus Novel, a leading advertising and branding agency renowned for its innovative growth strategies and comprehensive suite of services. With its expertise, the event is set to elevate strategic communication to a whole new level.
The conference will feature a series of engaging sessions designed to unite the media industry, foster the exchange of groundbreaking ideas, and address the sector's most pressing challenges.
Organised under the aegis of Muscat Media Group LLC and supported by Gulf Center for Strategic Communication (GSC), and the Council of Arab International Relations, CARINTER, this event is ideal for corporate professionals who are interested in keeping up-to-date with the latest communication trends and strategies, as well as those who wish to learn more about strategic communication in the Middle East. They can also benefit from the networking opportunities available at the event to make valuable business connections.
Ahmed Issa Al Zadjali, CEO of MMG LLC, stated: “The agenda for the Middle East Conferences for Strategic Communication is designed to offer critical insights into the latest innovations and the most pressing challenges facing the communication industry today.” MMG promises the event to serve as a key platform for knowledge exchange and business partnerships, offering stakeholders across the region a unique opportunity to connect and explore new avenues for growth.
Dr. Tariq Al-Shammari, chairman of the Gulf Center for Strategic Communication (GSC), emphasized, "The success of the previous eleven editions highlights the GSC's capability to host an event of this scale." He noted that the sessions will address key opportunities and challenges faced by media institutions and companies. "Feedback from past editions has been overwhelmingly positive," he added, "and we hope this conference will further enrich participants' knowledge with the latest innovations and tools in the communications domain." As media continues to play a pivotal role in shaping public perception, government organizations will find significant value in attending the event. It will provide insights into effective communication strategies and offer guidance on how to build strong, positive relationships with the media.
