Thursday 24 / April / 2025
Muscat: The Ministry of Information today launched “Ayn for Children", a dedicated media platform for young audiences.
The launch took place during the opening of the 29th Muscat International Book Fair under the auspices of HH Sayyid Dr. Fahd Al Julanda Al Said, Vice Chancellor of Sultan Qaboos University, in the presence of Dr. Abdullah Nasser Al Harrasi, Minister of Information.
The platform aims to enrich child-focused media content by providing youth with knowledge resources that shape their awareness, develop their personalities, and strengthen their national identity. It offers content that reflects Omani culture and values while nurturing future-ready generations capable of engaging effectively with modern technology.
Ayn for Children features diverse educational, entertainment, and cultural content, including cartoons, programs, audio content, audiobooks, and other age-appropriate materials for children aged 4 to 18.
Dr. Amal Mohammed Al Nawfali, Director General of Digital Media at the Ministry of Information, stated that the platform delivers a carefully designed digital edutainment experience with an intuitive, child-friendly interface featuring vibrant colors inspired by the Ayn platform. It ensures accessibility for all children, including those with visual or hearing impairments, and offers exclusive content that reinforces national identity and ethical values.
Al Nawfali pointed out that key technical features include personalized child accounts with customizable cartoon avatars, offline content downloads, an advanced search engine for audio-visual materials, and a resume-play function for interrupted sessions. The platform also hosts a dedicated space for young content creators, showcasing their work and fostering future media talent.
She added that the platform boasts a vast library of over 65,000 audio-visual items, including over 8,000 child-specific materials, spanning radio/TV programs, original productions, animations, and audiobooks. Accessible globally with audiences in 170+ countries, it supports smart TVs, mobile devices, tablets, and web browsers.
Notably, the Ministry of Information’s Ayn platform, is Oman’s largest audio-visual content hub, surpassing 16 million views since its soft launch.
