Tuesday 03 / June / 2025
Muscat – Pampers, the world’s leading diaper brand, has successfully concluded its first-ever exclusive partnership with Lulu Hypermarket in Oman—rewarding loyal shoppers and celebrating a new era of product innovation for families in the region.
Held from April 23 to May 21, 2025, the joint campaign gave Lulu customers the chance to win 3 iPhone 16 Pro and 5 iPads every week. Shoppers who purchased any Pampers product at Lulu outlets were automatically entered into the weekly raffle draw. The winners of the first and second draws were announced earlier in the campaign, with the final round of prizes handed out at Lulu Baushar on May 29, 2025.
This initiative is more than just a giveaway—it marks a pivotal milestone in Pampers’ journey in Oman. In parallel with the campaign, Pampers proudly introduced its biggest product innovation in a decade: a new diaper range designed specifically for Gulf consumers, made locally in Saudi Arabia and Egypt, and tailored to the real needs of parents and babies in the region.
Speaking during the promotion, a spokesperson for Pampers stated, “At Pampers, we care about every baby's healthy development above anything else. We are extremely delighted to launch this campaign for parents who have trusted us for more than 50 years when it comes to the health, safety and well-being of their little ones. With a range of safe, high-quality and trusted products, we have always been committed to our promise towards a baby's happiness and its healthy development.”
The product upgrade is part of Pampers’ ongoing mission to deliver newness and superiority in every pack—offering upgraded comfort, skin protection, and leakage prevention designed with regional insight and parent feedback in mind.
Commenting on the promotion, a Lulu official said, “We are glad to have tied up with Pampers to launch this promotion at all our outlets. Through this promotion, which was exclusively for Lulu customers, we were able to offer parents a chance to win iPhones and iPads every week. We congratulate all the winners and thank all those who were part of this promotion,” he added.
With this successful partnership, Pampers and Lulu have set the stage for deeper collaboration—bringing even more value, innovation, and trust to families in Oman in the months to come.
