Need for a clear media strategy to strengthen national identity urged

Muscat: The Ministry of Culture, Sports and Youth on Tuesday organised a seminar titled “Media and National Identity,” highlighting the significance of national identity as a cornerstone of nations and societies.

Held at the Literary Forum and moderated by Badriya Al Amri, Director of the Ministry’s Communication and Media Department, the event featured Dr. Mohammed Awad Al Mashikhi, an academic and expert in public opinion and mass communication.

Dr. Al Mashikhi emphasised that the erosion of national identity can lead to societal fragmentation, leaving communities vulnerable to foreign cultural influences.

In the era of globalisation and digital technology, he noted, national identity faces formidable challenges, with digital media accelerating the spread of Western cultures and ideas that may undermine individuals’ pride in their heritage. Dr. Al Mashikhi stressed the need for a clear media strategy to strengthen national identity by producing visual content aligned with religious and cultural values.

He also underscored the role of educational and research institutions in fostering cultural and social awareness to safeguard this heritage against contemporary challenges.