Bank Sohar meeting focuses 5-year strategy

Muscat: In line with its ambitious vision and comprehensive growth plans following 10 years of success and tremendous achievements, Bank Sohar recently conducted a workshop to discuss the roadmap and set the framework for its operations in the upcoming five years.
During the event, which took place at Crowne Plaza Muscat, the bank’s board of directors and executive management highlighted the current economy variables and the latest developments in the local and international market. They also discussed different scenarios to overcome potential future challenges and put together comprehensive strategies to move forward and achieve the bank’s organisational objectives.
Commenting on the outcome of the workshop, Abdullah Humaid Al Mamary, chairman - Bank Sohar said: “Bank Sohar has always been a leading player in the Omani private sector, driving the growth of the national economy and contributing to its diversification in line with the vision of His Majesty Sultan Qaboos bin Said and the directives of the Central Bank of Oman. Therefore, this workshop was conducted to set the roadmap for the next five years and to put in place the key goals for the bank in order to move forward and build on the resounding success we achieved since the commencement of our operations.”
The meeting highlighted areas of development as per customer feedback and market requirements, and participants shared a status update and touched base with the overall vision of the bank’s executive management. Discussions also covered specific targets within each area of the business, including wholesale banking, retail banking, network expansion, digitalisation of services, simplification of processes and procedures, revamping banking channels and boosting the customer experience.
On his part, Sasi Kumar, acting CEO of Bank Sohar noted: “At Bank Sohar, we are constantly striving to maintain and further enhance our position as one of Oman’s leading banks. We reiterate our commitment to offer excellence through the state-of-the-art banking solutions, unique services and tailored products that fulfil our customers’ needs and meet their expectations. This workshop marks an important milestone in the bank’s journey of excellence where we have just celebrated our 10th anniversary and have had achieved a stable trajectory. We look forward to furthering progress and achievements. I would like to take this opportunity to thank members of the board of directors for their continuous support and consistent guidance.”
Striving to lead the banking industry in the Sultanate, Bank Sohar is setting the standard for excellence in the financial market, paving the way for others to follow suit. The bank regularly reviews and discusses developments in the market, addresses issue and comes up with customer-centric solutions in order to provide excellent products, services and financial solutions to its customers across the Sultanate. Since its inception, Bank Sohar has been catering to the needs and requirements of a large customer base nationwide, providing an extensive and diverse range of tailored products and financial services, and convenient banking solutions.