Thursday 12 / December / 2024
Shopping malls and hypermarkets are filled with earthen candles and lamps, fairy lights can be seen hanging from balconies and doors of some Indian expat homes. Men, women, and children are all set to dress in their best outfits. Diwali is here.
So while you celebrate the Festival of Lights with gaiety, indulge in a shopping spree for gold and diamond jewellery.
It’s Diwali today, the Festival of Lights that is celebrated by Hindus all across the world. The festival signifies the victory of light over darkness, good over evil, and hope over despair and is celebrated in great grandeur over five days. Before the start of the festival, the surroundings are cleaned, new clothes are bought, and homes are decorated.
Dhanteras, which was celebrated just few days back, marks the first day of Diwali and all those celebrating the festival gets into the mood of the festival on this day.
The legend behind the celebration is that when gods and demons were churning the ocean water for nectar, Dhanvantari emerged with elixir. So this day commemorates the birth of Dhanvantari. The day is also considered the birthday of the deity of wealth and hence it is considered auspicious to buy gold, silver, and jewellery on this day.
Across the world, during Diwali there is a custom of buying gold. Since Diwali is all about ethnicity, culture, and tradition, it clearly reflects in the clothing and accessories too. Traditional gold jewellery that complement the lehengas or the saris are often worn by girls and women while attending the festivities.
However, here are some of the Diwali jewellery trends that you could keep in mind in order to make sure gold is never old.
Kundan Jewellery
It is elaborate, thick, and perfectly fits the occasion. This kind of jewellery doesn’t just exude ethnicity but also reflects the grand celebrations and festivities of the joyous festival of Diwali. One Kundan neckpiece with your gorgeous sari, and you’re good to go.
Polki Jewellery
Having originated from the Mughal empire, Polki is also elaborate but has more of an Arab touch to it. The huge chandelier earring are a must have and can be worn with saris, lehengas, or churidars and you will be Diwali-ready.
Diamonds
If you thought that you can only wear gold for Diwali, then you might have to keep up with the changing times a little. Most youngsters prefer a minimalistic yet elegant look, which is exactly what diamonds provide. You can even go for the gold and diamond fusion jewellery and keep it simple and chic.
Mangtikka
The prettiest head gear ever, the mangtikka is a unique head accessory that can be thick and gaudy or small and subtle depending on your clothes and the look you want to don. This completes your Diwali attire and, for me, acts as the cherry on the cake. —[email protected]
Sparkling Offers
Malabar Gold
27th October to 4th November
You have the chance of winning a humongous 100kg of gold this year. They have a number of other offers including, a chance to win 1/4 kg of gold in 12 raffle draws, which you can participate in with every purchase of gold and diamonds worth OMR 50. You can also get two gram gold coin on diamond jewellery purchase of OMR 500 and a one gram gold coin on purchase of diamond jewellery worth OMR 300.
Joy Alukkas
2nd October to 21st October
Shop and get a chance to win 500,000 gold coins during Diwali. There is also a limited edition festive collection featuring antique gold and temple jewellery, floral inspired pieces, as well as traditional mangalsutra sets and contemporary designs in diamond, gold, and precious stones.
Cochin Gold
Celebrate Diwali with Cochin Gold who are providing a 35% discount on diamond jewellery, free gold coin on every OMR 350 gold jewellery purchase, and you also win a chance to get 2 gram gold coins or Swiss Time watch for every diamond purchase worth OMR 200. The promotions are on now.
Damas
Damas wants to make you smile this Diwali. With every purchase worth OMR150, variety of instant rewards including pearl bracelets, pearl necklaces, and earrings set. There is also a buy one get one free from a selection of diamond and peal jewellery and watches. Head to Damas now as the promotions are still on.
