Muscat: Omran, Oman’s tourism development company, signed an agreement with local company, Bawader International, to manage the day-to-day operations of Nizwa Fort.
The two Omani firms will work together to maintain and enhance one of countries national treasures and promote the rich cultural heritage of the Sultanate. This new partnership will allow visitors to enjoy a world class heritage destination that celebrates the history of Oman and its local culture, through combining it with modern facilities and services.
Peter Walichnowski, CEO of Omran, said, “The appointment of local company, Bawader International, demonstrates successful collaborations between Omran and the private sector to develop the tourism industry and enhance the commercial offering of the Sultanate.”
He added, “Bawader International has a proven track record in Nizwa and a wealth of experience in the management of cultural and historic destinations. We look forward to witnessing their contribution to make this national treasure one of the most visited sites in the Sultanate”.
Ahmed bin Sultan Al Yarubi, Board Member of Bawader International, said, “Nizwa Fort is one of our most exciting projects – as part of the rejuvenation process, we will incorporate new facilities and services to enhance the visitors’ experience. We will also introduce guide services that will take guests on an educational journey through the fort, showcasing traditional restaurants, Omani handicrafts, costumes and a museum”.
Bawader International will gradually enhance the experience over the coming months which will see the introduction of a gift shop, restaurant, coffee shop, as well as improved ticketing and online booking services. Cultural, traditional and historical initiatives and activities will also be organised to attract more visitors to the historical site.
Bawader International is an Omani company focused on improving tourism and cultural sites in the Sultanate. They have previously established programmes and activities in Nizwa Castle in partnership with officials from different government entities, including Omran. The organisation has collaborated with the Omani Women’s Association in Nizwa to participate with ongoing activities.