Sayyid Haitham launches The Boulevard by Muscat Hills

Muscat: Taking affordable luxury to a new level, Muscat Hills launched The Boulevard, another signature project offering the best properties combined with all the trappings of modern lifestyle.
Giving glimpses of the development to a select gathering, Muscat Hills added yet another innovative feature to the most sought after master planned community in town, The Jada Muscat Hills (The Boulevard). With the handover of phase II villas, the luxurious and private development focus is moving towards lifestyle development.
His Highness Sayyid Haitham Al bin Tariq Al Said, minister of heritage and culture, was the chief guest at a ceremony attended by members of the Royal family, key government officials, and members of the society.
"It's a completely new master planned development which offers luxury at affordable price. To make it more special as a free hold property we have combined elements like pedestrian walkway, spacious parking, unique shopping and dining experience and much more," said His Highness Sayyid Al Rawy Kais Al Said, chief executive officer of Muscat Hills, while talking to ‘Times of Oman’ at the launch ceremony.
Explaining further, Ilyas Malik, advisor to the CEO, said Muscat Hills thrived on being rich and innovative.
"Our CEO believes in offering luxury that is affordable to the people of Oman and that is what our brand is all about. It is generous in giving and innovative in approach. With the best of Italian elements and architecture, Muscat Hills is offering better properties at half the price of its competitors," Malik added.
The master plan of the new downtown area at Muscat Hills is developed on the theme of integration. The total footprint spans more than 85,000 square metres, and will showcase a number of developments featuring elegantly designed corporate offices, commercial, retail and residential space with unparalleled finishes. The Boulevard, the nerve-center of the development offers the protected “pedestrian only” 32- metre wide and 665-metre long ‘JADA’, boasting shopping, dining and leisure outlets.
The Boulevard sets a new benchmark in mixed-used developments with its creativity and attention to detail. Imagination with an eye on the functionality stands out in the design of The Boulevard, due to the very considered infrastructure, including the well thought out access roads, and stairs and ramps for pedestrians. setback sub-division specifications, provision for circulation of emergency vehicles and goods deliveries,
An environmentally friendly approach has been a paramount consideration, such as pergolas used for shade, green landscaping and water, to lower the localised temperature, shielding systems of substations, and timed illuminating systems.
Nestled in the foothills of the Hajar mountains, and only a 5-minute drive from Muscat International Airport, the Muscat Hills team worked closely with Italian architecture firm, Interasrl, to develop a master plan inspired by the sea and mountains that surround it.
The project is led by His Highness Sayyid Al Rawy bin Kais A Said. Considering The Boulevard as a humble contribution to the community, according to Sayyid Al Rawy, “Muscat has come a long way from the traditional souks. The Boulevard is truly unique, and will redefine the Muscat commercial and retail landscape; setting a new benchmark for mixed-use developments. It is the first of its kind outdoor pedestrian only space, where strolling, shopping and dining are integrated into business and community life. The Boulevard gives Muscat Hills the opportunity to share the beautiful and tranquil destination with residents of Oman and visitors alike. It is with great anticipation that we wait for the vision to be realised in 2018”
The Boulevard will bring the community together, offering a new pedestrian space for business, shopping, socialising, entertainment and dining. With a design inspired by the Italian Piazza, the town center is the focal point of the development, surrounded by the buildings with distinctive Mediterranean style features, balconies, and courtyards for recreation. The low-rise, contemporary style development will be built with seven floors, boasting luxury finishes with an international flair, The Boulevard will be the go-to spot in Muscat irrespective of the occasion. Whether it is the morning office rush to get a pre-meeting coffee or the evening crowd seeking a meal with family and friends, The Boulevard will be bustling from dawn until dusk.
Distinguished for the low-density, elegant designs and affordable luxury, it is no wonder that the properties in Muscat Hills are well sought after with its magnificent backdrop and ITC status offering free hold ownership to all purchasers, Omanis, Gulf Cooperation Council nationals and expatriates alike.
Muscat Hills with its distinct principle of ‘inclusive development,’ be it with a joint-development approach or with sub-developers’ participation, continues to contribute meaningfully towards real estate sector in Oman.