Malabar Gold & Diamonds signs Miss World Manushi Chhillar as brand ambassador

Muscat: Miss World Manushi Chhillar, who made billion-plus Indians proud with her beauty and brain and continues to win billions of hearts across the globe through her humanitarian causes, will now be the face of one of the world’s BIG 5 jewellery retailer – Malabar Gold & Diamonds.
The Haryana-born beauty, who brought home the Miss World crown after 17 years, has signed an agreement to be the brand ambassador of Malabar Gold & Diamonds, which has 214 showrooms spread across nine countries.
“Miss Manushi is immensely talented as we all know. First, the world was bowled over by her intelligence in the Miss World contest where she said mother’s job deserved the biggest salary in the world. Then, we all knew she has a big heart too. She had started her humanitarian works as a student, long before her Miss World crown. Manushi and Malabar Group thus share a common passion for making lives better,” said M. P. Ahammed, Malabar Group chairman on selecting Manushi as the brand ambassador.
“I am a proud Indian; it's the land of celebration with all the festivals, vibrancy and most important emotions. That is what I took to Miss World! Being associated with Malabar Gold & Diamonds is a great occasion, a relationship that is close to my heart with moments that are special to every Indian. I look forward to a strong association with Malabar Gold & Diamonds,” said Manushi .
21-year-old Manushi, a medical student, was crowned Miss World 2017 in November, trumping participants from 108 countries. She is the sixth Indian woman to win this coveted crown. Among the many accolades, recognition and global events that followed the crown, she was elected as the most trending personality of the year 2017.
“Malabar Gold & Diamonds has been celebrating the beauty of life through our unique designs and quality products. Joining hands with the Miss World Manushi perfectly blends with this basic philosophy of having a customer at the centre of service. The collaboration with is significant as we continue our aggressive expansion at the global level,” Ahammed added.
The new brand ambassador will be the face of the global campaigns and charity movements of Malabar Gold & Diamonds, which is among the BIG 5 jewellery retailers in the world. The group is planning to expand its presence at the global level, entering more territories and opening 50 more showrooms this year.