75% of Alreeman II land plots sold in the first phase

Muscat: Aldar Properties (Aldar) on Monday announced that its latest development Alreeman II, located in the Alshamkha area of Abu Dhabi, has been a major hit with customers as the first phase within the community generated AED420 million in sales, with over 75 per cent of the land plots sold. In order to cater to the Company’s wide customer base across the Emirate, Aldar will hold a special sales event in Al Ain this weekend on Saturday (29 June(.
Following the success of Alreeman, launched in January 2019, which generated AED1.6 billion in sales, Alreeman II is a clear example of the growing pent up demand for affordable land plots in desirable destinations within Abu Dhabi. Of those purchasing land at Alreeman II on the opening day of sales, 70 per cent were brand new customers to Aldar, ushering in a new generation of property owners in the Emirate. Additionally, 20 per cent of customers opted to purchase their land plot on a 50/50 payment plan – taking advantage of Aldar’s new fast track sales service, further highlighting the confidence in Aldar’s latest community. This positive response to Alreeman II, coupled with the strong performance of Aldar’s prior 2019 development launches — Alreeman and Lea, indicates the attractiveness and stability of Abu Dhabi’s real estate market as recent reforms take effect and drive sentiment.
Aldar is committed to providing an enhanced customer experience for all of those looking to purchase land or homes from the Company. As a result, Aldar chose to hold its sales event at the Yas Marina Conference Centre, specifically designed to accommodate large numbers of visitors in the most comfortable manner possible. In addition to this, Aldar has tailored the customer journey depending on whether a customer is buying through a broker, direct from Aldar, or on the 50/50 payment. This continuous focus on the buying experience means that customers are better informed on the product and have the chance to review all materials, and be guided by knowledgeable staff, before completing any sales transaction.
Alreeman II is located in close proximity to the Abu Dhabi International airport, key arterial highways and some of Abu Dhabi's major infrastructure projects and lifestyle destinations, including Yas Island, Zayed City, New Al Falah, Masdar City, and Mohammed Bin Zayed City.